This article is from a recent issue of our Free newsletter “e-Vangelize”.
Extending the Churches Reach
by Raymond Brady
It was around 10:30 am on a Sunday morning in Amarillo, Texas when I was awakened by the ringing telephone and a loud thumping sound coming over the speakers. A buddy had called to find out what the problem was. Over twenty five thousand listeners where now hearing the thump-thump, thump-thump, thump-thump of a stuck record being broadcast over the airwaves.
I was working my way through college at a local radio station as the assistant production director. My job usually consisted of writing and producing radio advertisements, but we were short handed and I was pulling extra shifts on the weekends. The late night before had finally gotten to me and I was worn out.
After starting the Sunday morning church service broadcast, I thought I could sneak a quick power nap without anyone knowing. This was before audio cd’s were around and this particular program came recorded on multiple records, which had to be switched out every 30 minutes or so. You can imagine what happened. My power nap turned into me sawing some massive logs. The record ended and so began the thump-thump, thump-thump, thump-thump. Thankfully, listener volume was down on Sunday mornings from other times in the week, but at least twenty five thousand people heard me make an awful blunder.
It was during my days working at the station that I learned the power of broadcast radio. One person sitting behind a desk pushing one button could pump anything into the minds of the listeners. In television or video a viewers imagination is limited by what he or she sees on the screen. On the other hand a writer or radio advertisement feeds you information and your imagination has to draw the images. Try the following:
As little Johnny opened up the door it began to squeak and creek through the long dark hallway. Johnny’s brown eyes opened wider and wider as he slowly walked though the door. Peering into the even darker room his imagination began to run wild. What was in the room? He thought he saw the outline of a large creature of some sort. Whatever it was it must have been at least 7 feet tall and 4 feet wide…
Now as you read this story you began to draw out the stage. Your imagination did all the work of drawing each image. Your picture and my picture may not match exactly, but that is the purpose and the point of using word pictures. Once someone draws the story in their own mind it sticks with them. They have a sense of ownership, if you will, with the story.
By now you may be asking what does this all have to do with reaching the masses. I used this illustration to help you understand the power of your spoken message using broadcast audio. With video and television taking over our culture, broadcast audio has taken somewhat of a back seat, but it is still one of the most powerful ways to spread the Word of God.
My embarrassing moment in my younger days just re-enforced the reach I had with the listeners, the content I was spreading proved to me how powerful broadcast audio really is.
It was just a few months later when changes came our way. Broadcast radio was changing. It was expensive to operate a station and executives across the country were trying to figure a way to solve the financial problems. Besides the cost of towers, transmitters, and utilities, people were their next largest expense. If they could find a way for one disc jockey to operate multiple stations at one time that would cut costs tremendously.
That is eventually what happened. The technology was available and soon one disc jockey sitting in Colorado could push a button and broadcast instantly across hundreds of stations at a time reaching millions of people. Now we have stations like Klove which operate over 400 stations across the country at the time of this writing, and one person can operate them single handedly. The power of duplication and distribution is at work and it’s easy for you to reproduce in your own ministry.
Imagine if you could put these same principles to work in your ministry. Is there a way to push one button and reach not only everyone in your church but everyone in your community? Yes, and I will show how to do it. The technical term is RSS (Really Simple Syndication) but a more popular term used is podcasting.
You can record your sermon or bible study and publish it on the Internet. Then using the power of RSS your single click of a button is instantly duplicated and distributed across the Internet to possibly millions of people.
To read all the details click below.
Learn How - Click Here for the Details
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